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Twitter is a form of social media that is quite popular with the masses. Its right up there with Facebook and Instagram as a way of staying connected with individuals all over the world. But have you ever stopped to wonder exactly who you are interacting with out on Twitter? What if that someone you were interacting with was an actual human being but a bot account?
Millions of Twitter Accounts Not People
So, maybe we have heard of such a thing happening, but there aren’t that many bots out there on Twitter. Well, that would depend on how many we may consider allotting. How would you react to find out that its actually around 45 million bot accounts out there on this social media website?
Yes, this is the data that was compiled in a recent study by the University of Southern California and Indiana University. For those who are wondering that comes up to around fifteen percent of the activity out on Twitter. So, those who could be following us, liking our tweets or retweeting our tweets may not be human beings but bots who have been placed out on Twitter by some source.
There are also bots that are automatically programmed to respond to various tweets on a certain subject. Usually, these tweets aren’t favorable and could cause problems. The reason being, people, could get turned off by the nasty comments or for that matter even buy into what is being said. Which may not be a good thing is a bot is slamming a product or service.
However, the research also proved that some of the bots did play a beneficial role. This included liking or retweeting for those from the online source. It also served as a way to get out current news and valuable information to those out there.
As for how this reflects on Twitter itself. Well, they do have a base of around 389 active users, so maybe this still does seem like a small number to the social media giant. But Twitter itself maybe surprised by this percentage ratio none the less. They have in the past reported the bot activity as being around 9 percent not 15 percent as the extensive data from these universities points out. Another thing that has been found is that in the past year Twitter unlike Facebook and Instagram didn’t gain new many new members. Which has caused their revenue to drop? So, what does all this mean for the future of this once booming social media giant? Well, Twitter isn’t ready to throw in the towel just yet and continues to remind ita’s users there are safe guards in place. This includes ways to report violations that users see out there on the website.